ISW (International Spirits & Wines) launched in 2009 needed to quickly establish brand appeal and a market perception that let visitors for the first time know that ISW was serious about their business. Brighton Designs developed several logo concepts and color schemes that tied in to some newly established marketing campaigns. The primary objective was to attract distributors, and not consumers, by developing a look of age and experience in the import industry.
A four hundred and eighty part Lion was designed as the corporate mascot, and flanks the two sides of the ISW crest. In addition to several posters, shelf talkers, and trade show materials designed to promote their flagship products, Brighton continues to develop strategic branding for all of ISW's products.